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The Qube, 2014

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Permanent installation,

Qube Project, Victoria Station,

London

Permanent Installation for the QubeProject, a club in Victoria Station that took over the old legendary Pacha club.

Inspired by Modernist and Brutalist architecture the concept behind the installation was to play with the geometric shapes (cubes) and transfer the power and modularity of the structure into the club dance floor, creating a warehouse feel and an urban environment.

The environment changes based on the animated content created.

The research on texture and materials emphasized the illusion of raw materials on the structure creating different feels for the environment.

Agency: Halo Live

Structure: Camden Box Frame ltd

Production: Superbros

Animation: Superbros

Design and Direction: BrunoT

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